Robert David Torres

Robert David Torres is a recognized and award-winning creative leader with over 17 years of experience in graphic design, e-commerce, marketing, web development and experience design. He offers a rare combination of aesthetic pedigree, technical expertise and strategic business thinking, with an emphasis on ROI driven outcomes.

As Senior Visual Designer for Intuit's Accounting Professionals Division (APD) team, Robert helps shape the design of their products, but more importantly, the overall experiences they have with them. In addition to, Robert will leverage his experience in marketing, management, development and process to help deliver the Experience Design team to a world of rapid iteration.

Formerly the Web Development Manager for APD, Mr. Torres ensured the technical and shop/buy experience success for Intuit's 4 accounting and tax professional web sites. He led a team of developers and delivered on various large-scale initiatives that help made the web a preferred channel for their customers.

As owner of Directly Creative LLC, Mr. Torres helps his clients in all aspects of online marketing creative and e-commerce strategies to achieve bottom line success. A partial list of success includes having built a cohesive corporate identity and family of web sites for Balboa Travel and achieved higher conversions and qualified lead generation for companies like RealAge and Find Your Customers.

Previously, Mr. Torres held the position of Creative Director for Anonymizer Inc. He was responsible for web site marketing, content, overall creative direction, web site conversion metrics, corporate identity/branding, and product marketing/positioning. He increased web site conversion by nearly 50% in key areas after joining the company utilizing proven direct marketing, merchandising and creative solutions and increased web site average order value 30% with new creative and strategic cross/up-selling initiatives.

Prior to joining Anonymizer Mr. Torres was at Provide Commerce (Proflowers). He came on board while the company was a start-up in 1999 and immediately became the creative force behind the Proflowers web site for nearly four years. He was responsible for the creative direction and execution of the corporate identity and brand in all media, routinely taking the lead on marketing and creative strategy to increase web site conversion and revenue across all channels. He led the creation of the user interface and design of what has become an industry leading checkout process that is still used by all Provide Commerce sites today.

Before coming to San Diego, Mr. Torres also held lead design positions in New York City serving clients such as the School of Visual Arts, CMP Publications, Ziff-Davis, Western Union, Sports Illustrated for Kids and The New York Times.

Robert's vast experience in all aspects of web marketing adds up to solutions that get results. Let us prove it to you.

CONTACT US NOW :
info@directlycreative.com
or call 619.990.0122

To view Robert's comprehensive experience,
download his resume (PDF).